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This web site kfor.com has the following in the web page, "School closings impacted by Oklahoma teacher walkout." We noticed that the webpage also stated " Big weather change coming for Easter." It also said " Watch KFOR Live Interactive Radar. Police respond to officer-involved shooting in Guthrie. Two men safe after fire at N. 8220;There was blood everywhere, Oklahoma man accused of violently beating, setting woman on fire. Easter weather looking to be cold and rainy. Amber Alert canceled, 9-year-old Tulsa girl found." The header had app update as the highest ranking optimized keyword. It is followed by hear again, superfans, and dog training which isn't as ranked as highly as app update. The next words kfor.com used was weather heroes. for safe families was included but will not be understood by search engines.